I turn consumer and marketplace products into revenue engines. 7+ years driving growth at Revel, Zola, and BLACE — currently leading Growth & Monetization at Revel.
I'm a results-driven Senior Product Manager with 7+ years of experience driving revenue growth and user acquisition for consumer and marketplace products. I thrive in fast-paced environments, aligning cross-functional teams around data-driven decisions and timely execution.
From rideshare pricing models to ML-powered vendor recommendations to a marketplace built from scratch, my work sits at the intersection of growth, monetization, and the user experience that makes both possible.
Revel's rideshare app needed to grow its active user base and convert more installs into riders in a highly competitive category.
Defined and drove product strategy for the consumer app. Optimized the onboarding flow through UX iteration and funnel analysis, and ran homepage experiments including search bar placement and promo visibility.
Revel needed new revenue levers beyond core ride volume, plus tighter software costs, without hurting the rider or driver experience.
Reworked the pricing model to factor in driver pickup time, partnered with engineering and finance on cost optimization, and led the cross-functional EV charging partnership with Uber and Toyota, including feature parity work on Scheduled Rides.
Couples using Zola's Vendor Marketplace to discover and book wedding vendors weren't finding relevant vendors efficiently, capping inquiry volume.
Prioritized and shipped a pipeline of high-impact initiatives and A/B tests, then partnered with the data team to deploy ML-powered vendor recommendations across the marketplace.
Vendors were dropping off during onboarding, which limited their discoverability, and cross-sell attach to other paid products was underdeveloped.
Improved the vendor onboarding flow in partnership with design and CX, and introduced strategic cross-sell placements within existing user flows.